Vinamilk Marketing Analysis

Vina take out Marketing AnalysisThis news report aims to analyse how the strategic operational mathematical serve well and management contributed to the business vision of Vinamilk which is becoming the leading milk products manufacturer in Vietnam. First of all, by identifying precisely customers expectations of corporation products, the operations execution of instrument objectives allow be determined in order to make the process of producing and delivering products could be urbane efficiently. These objectives ar aiming for the final purpose of the whole process is providing products in a way that maximise customers satisfaction.Secondly, the performance objectives identified in the former part will then be translated into significant action which is designing the manufacturing process. Put simply, manufacturing process of the federation will be designed appropriate for what the company is trying to achieve. The chosen process design also inescapably to match with the c haracteristics of an output resources and it is manifested with lay-out.Finally, some recommendations will be provided in order to cut through the shortcomings that the company has been facing in managing its achievement and delivery process1.1 Background of companyVinamilk company established in 1976 as the Southern Coffee-Dairy Company, then renamed to linked Enterprises of draw Coffee Cookies and Candies I in 1978 and finallyVietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh investment company Exchange, the company legally changed its name to Vietnam Dairy Products Joint Stock Company (VINAMILK). The company is a state owned reckonprise in which the government owns some 50.01 % of the sh bes and the rest of the sh bes are currently active trading at the Ho Chi Minh Stock Exchange.The principal activities of Vinamilk are manufacturing and distributing products derived from milk such as fresh-milk, condensed milk, powdery mil k, yogurts, ice-cream, cheese and early(a)s drinks such as growth juice and soya milk. According to Euromonitor, it has been the number dairy player in Vietnam for the three years ending 31 December 2007.From its equitization in November 2003 to now, the sales of Vinamilk have experienced an average growth rate of 21%/year. In 2009, total sales of Vinamilk have reached a come in of over VND 10,000 billion and its profit also has got the highest amount ever before.Vinamilks main competitors and Dutch Lady Vietnam, a division of Friesland Foods, Nestl Vietnam, Abbott, Mead Johnson, Friso and Nuti viandsCustomerBasically, when any company decides to enter a market place, identifying its target markets is the very key thing needed to do. By doing so, a company will define precisely the concourses of finicky customers it wants to serve and consequently could get castigate products or run to a right person or company. In order to target the market, a company would firstly share its market into smaller segments, each segment is a group of purchasers with the same set of needs and buyer behavior Back to Vinamilk, by breaking up its market based on analysing demographic and geographic variables, it can be seen that Vinamilks goal is to satisfy all customers from kids to elder in any occupation. Especially, the group of kids on a lower floor 14-years-old is considered the target market that Vinamilk wants to come forwards. In the present measure, Vinamilks segment in rural areas and small towns has been weak, thus, this segment will also become the target market which Vinamilk want to focus more in the early future. With the products which is directly refers to the health of customers as Vinamilks products, fictitious character unendingly is the issue that the customers cope the or so. Products need to match with the essential for hygienic and safety food and the ingredients need to be ensured their orginal resources. Otherwise, contrastive customers will have different taste and different preferences, but generally their preference always change, they could also willing to try a new product, new flavor or even the same products with a new layout design. In addition, one of the most important element when choosing a product is equipment casualty, a product with good quality and acceptable price in comparison with other products will be regarded as a sucessful product. These three elements mentioned above are the expectments of customers to Vinamilk products. later on packaging, products are delivered to consumers through two distribution channelsTraditional channelDistributors Outlets ConsumersModern good dealSupermarkets / Metro ConsumersThe distributors, supermakets and outlets are regarded as the internal customers of the company in the supply chain. Delivering products on time is considered the most important thing in which the company needs to concern. If the delivery process because of some reasons are delayed, it wi ll lead to many problems, in which might directly influence to their businesses.CONSUMERS3.0 OperationsINPUTRESOURCESTRANSFORMATION care forOUTPUT RESOURCESFigure 1.1 Operations through-put process(Source Slack et al.2009)Transformed ResourcesRaw materialsMain ingredients for products derived from milk imported milk power, fresh milk from domestic farms.for other productsfruit juice, soya beanOthers ingredientssugar,Transforming ResourcesFacilitiesProcess technologyInternational standard assembly lineModern manufacturing facilitiesStaffGroup of skilled engineers who withstand automatonlike systemsRaw materials quality analysisProcessing raw materialsFinal quality testing processingPackagingFinished productsAnalyze the 4VSHigh volumeVinamilk products are produced at 9 factories with the high capactiy approximately of 570.406 tonnes per annum and distributed to all provinces of the country. The manufacturing processes are taken systematically from processing raw materials to packag ing finished goods. In each process, a team of staff as engineers and workers will directly specialize in tasks related to this process. Their tasks are repeated and systemized in the standard procedures, t presentfore it is often deserving developing specialized technology that gives higher processing efficiencies ( Slack, et al).Low varietyThe product portfolio of Vinamilk is diversified with over 200 different types of products however except fruit juice and soya milk, all products are derived from the main resource is milk( www.vinamilk.com.vn). Raw materials are gone through the confusable processing stages, could have some different preparation in the next stages, but it doesnt impact much on the standardization systems.Low availability (Rowbotham et al)With the stable and predictable demand from customer for dairy products, Vinamilk is always actively the way it produces and distributes products to market through maintaining the stability of milk material sources. Although ice-cream products are products have the seasonal charateristic, with the demand of it in the summer time higher than other season, its changing demand doesnt impact much on the general production situation of the company.Low visibilityThe way Vinamilk analyses its customerss behaviour essentially depends on salespersons who are committed to understand the consumers preferences in their regular contact with customers across different outlets.Performance ObjectivesThe objective of the production management is to produce goods and work of Right Quality and Quantity at the Right time and Right manufacturing cost (Kumar Suresh,2009)QualityQuality means doing things right, trying to satisfy customers by providinggoods and serve which are fit for their purpose. The quality advantagein manufacturing and service operations can be achieved through askilled workforce, adequate technology and in force(p) communication ofquality standards and job specifications.(Rowbotham,2007)Being the co mpany operating in the food branch, quality is regarded as the first important objective that Vinamilk needs to care for. All Vinamilk products are produced by the modern system machines and closely controlled by the International Quality Control Standards of ISO 9001 2000 and HACCP certified by the world leading corporations. These productss quality are also ensured to fully announce as stipulated by the Laws under the direct and indirect supervision of competent authorities. With such the control process and exact supervision of competent authorities, released Vinamilk products are qualified with food quality, hygiene and safety standards in accordance with the published standards. Additional, the stability of milk material sources is extremely important as it helps Vinamilk maintains and increases the productivity. As a result, Vinamilk have established stable relationships with suppliers and have committed to purchase high quality fresh milk at the highest price. The companys f actories, which are located in strategic locations costly farms of milk cows, enable the company to maintain and improve these relationships with suppliers.SpeedAn extensive distribution network located across the nation with 201 distributors and over 141,000 outlets in 64 provinces and continued being expanded over time allows Vinamilk to bring its core products to consumers in a fast and effective way. In addition, Vinamilk has a range of modern factories located along the country that helps to reduce transportation expenses as well as to make a way the companys products are distributed to customers becomes easier and more convenience. Furthermore, the company has two transport enterprises, one is located in suburbs of Hanoi specialised in distributing products for Southern, and one is the main distributor for Northern, which is placed at Ho Chi Minh stuburb.FlexibilityFlexibility means being able to change what you do to respond to changes in customer requirements in terms of t he products and services design, volume, mix and delivery times. This can be achieved through dependable suppliers, mobility of multi-skilled labour, and versatile equipment, etc. The product portfolio of Vinamilk is so diversified and successfully satisfies the increasing various demands of consumers. The company owns 3 core brands, in which Vinamilk and Dielac are two key brands and Vfresh is a new one but it offers a peachy potential for development. Vinamilk products are divided up into 6 groups and each group also consists of specific brands for specific customers.For instance, group of powered milkDiealac Alpha for kids.Dielac Pedia for children with poor appetite and malnutrition.Dielac Mama for pregnant and boob feeding woman.Group of liquid milkFor Adults ( 100% Fresh Milk, UHT Milk Flex)For kids ( UHT Milk kid)Vinamilk has continuously introduced to the market its new products to meet the diversified demands of consumers, including Vinamilk Aloe Vera Yogurt Milk with ri ch source of vitamin A and E, Dielac Diecerna, Vinamilk Slimming Milk, orange smoothies, etc..CostWith the manufacturing milk products like Vinamilk, milk materials sources being one of the main bought -in items which has a great influence to the price of products. The fluctuations of input resources may be due to many causes, however in general the increase of input resources will lead to the increase of finished products. In order to stabilize the price of products, Vinamilk has established stable relationships with suppliers and till now approximately 60% milk material has been bought from domestic sources. Vinamilks factories are located near farms of milk cows, enable the company to maintain and improve these relationships with suppliers as well as help the company to limit the costs incurred from delivering milk material.reliablenessDependability means the ability of a firm to deliver a product for customers with the exact time promised. Customers might judge the dependability of an operation yet later the product and service has been delivered.For instance, one supermarket is the distributor of Vinamilk, the delay of delivering products is shown clearly in the way the supermarkets sheves have been being empty for a long time. This trouble has the capacious impact to the business situation of the supermarket while its customers can not find the product they need, and so on.The delay of delivering products to customers may be caused by many reasons in which the most important reason is the quality of manufacturing process. One stage in the process goes wrong, will lead to a whole manufacturing get troubles. If the company does not do well to perform dependability, the delivery is always late, therefore the company itself will lose the goodwill of customers. As a milk company, Vinamilk considers quality is the go past target, therefore, its processes have been designed as a error-free process in which some unpredictable errors that may affects the qual ity of finished products will be minify. Vinamilk is one of the companies that throw the HACCP approach in manufacturing process. The HACCP approach is a scientific system for food safety assurance (Nguyen et al.,2004). Its main purpose is to provide a system whereby food businesses can control quality and safety throughout the entire food operation.(Applying quality function deployment in food safety management, British Food journal Vol. 112 No. 6, 2010 pp. 624-639).( Source Slack et al.2007)Figure 1.2 Polar diagram for Vinamilk3.0 Process designThe whole point of process design is to make sure that the performance of the process is appropriate for what the operation is trying to achieve(Slack et al,2007). Therefore, it can be said that operations process design is an translation of performance objectives. A question here is What type of process design currently adopted in Vinamilk?Generally, the basic process for all products in Vinamilk is the same. Raw materials are tested, p rocessed, contained, then containers are filled, capped, denominate and packed. Inspections are carried out at appropriate stages.Therefore, an idea to adopt caboodle process can be given. In a batch environment, the basic machinery is mend in place, but it is used on different batches of different products( Rowbotham et al,2009). For instance, raw milk and other main raw materials all need to pump into the preventation silo from which the milk will undergo the sterilization process. (http//www.dairyvietnam.org.vn/).In this example, sterilizing machine is fixed machine, it can be used to sterilizing say, a batch of whatever yohurt, freshmilk or powered milk. After sterilizing, raw milk is undergone four more processes such as homogenising, spliting a certain amount of butter from milk, final processing and packaging. Some appropriate readjustment of parameters can be carried out in order to produce different type of products. Like for whole milk products and low fat products, bu tter will be added until it reaches the level of fat at 3.25 percent and 1 percent, respectively in the processing.Read phoneticallyHowever, because of the high volume characteristic of output resources, the production processes have been conducted repetitive, thus, it could be said that the whole manufacturing process of Vinamilk is also a mass process.Basically, flowlines are inflexible because of the design just allows to produce a particular product at a particular rate of output. Therefore, if demand for the product changes, capacity cannot be easily increased and reducing output simply reduces recitation and may result in very little cost saving.An idea of the process design that mixed between batch process and mass process applied in Vinamilk is called group technology will overcome drawbacks of batch and mass process individually. Group Technology (GT) is the analysis and comparisons of items to group them into families with similar characteristics (Kumar Suresh, 2009).Row botham et al., 2007 has the account of group technology as belowsGroup technology can be seen as an attempt to obtain some of the cost benefits of flowlines in a batch environment.A company manufacturing 200 different products will often find that these products fall into families based upon their manufacturing characteristics, and a group of perhaps ten products could require very similar processing in terms of machinery, process sequence and operation times. While the demand for each product individually will not be great enough to justify utilize plant and labour, the output for the whole group may be great enough to justify setting up dedicated facilities. The group technology organization rarely leads to fully fledged flowlines and is more likely to lead to small manufacturing cells containing the necessary plant and labour for that group of products. Set-up and control are easier and transport is reduced compared with batch operations. Compared with both batch and flow opera tions, workers can see the context of their work within the overall scheme since group technology cells are usually small enough so that all process stages are visible from every point.The process design is expressed through layout which is simply understood as the physical arrangement of production facilities used in production. The basic aim of a group technology layout is to identify families of components that require similar of satisfying all the requirements of the machines are grouped into cells. (Kumar Suresh, 2009). Vinamilk could consider a group technology organization based upon the five groups of products identifiedGroup of pulverised milk and infant cerealsGroup of condensed milkGroup of liquid milkGroup of yogurt, ice-cream and cheesesGroup of fruit juice, soy-bean milk, purified waterIt means that five cells layout are designed and each of them is capable of satisfying all the requirements of the component family assigned to it. In another word, all the components assigned to a cell are almost processed within that cell itself. Like the cell of powdered milk and infant cereals has the process line which comprises sterilizing, drying, additional micronutrients, mix, containing and packaging process. The cost of transportation and equipments are minimized in group technology layout. Furthermore, group technology is help to reduces production planning time for jobs as well as set-up time.4.0 ConclusionIn conclusion, this report gives an illustration of how important operations management has contributed to the success of Vinamilk in Vietnam market. First, Vinamilk understands what is important for its customers includes high quality, stable cost, a wide range of products and reliable delivery.Seconds, the way it produces and delievers its products is right for the market. Thereby Vinamilk can indentify the order- winning and qualifying objectives isprice and quality, range of products, respectively. The internal performance objectives are also d etermined as cost, quality and speed.5.0 RecommendationAt the present time, the manufacturing process of Vinamilk is being proceed well which is reflected in the ways Vinamilk have applied the lastest technology in manufacturing and packaging for all factories. Vinamilk is also the only company in Vietnam which possesses the system of machines that uses the eject-deciccation technology by Niro Denmmark, a world leading company in industrial desiccation technology. The company should maintain and bring up the results achieved in the future

Cartoon Entertainment Is Not Only For Kid Media Essay

Cartoon Entertainment Is Not Only For Kid Media EssayNowaold age, at that place ar to a greater extent entertaining programs developed for minor, these programs are much and more plentiful and they increase incessantly. One of the al some popular programs is toon. Now, cartoon is not all for kid, it is in alike(p) manner an entertaining program for adults. How long do you/ your kids subprogram for remaining cartoon? Which are ripen groups who usually settle cartoon? What is the purpose of their watching cartoon? These researches, which give approximately detail summarizing the whole report, whitethorn help anyone who wants to understand more cl earliest and care closely Cartoon.IntroductionCartoon or alive movie is a form which uses optical fantasy and movements of consecutive performing of many still images.The first cartoon in the world was Fantasmagorie which was do by a France artist, Emile Cohl in 1908. Produced in over one hundred geezerhood ago, this acq uire had no sound and was called silent film. With white stroke on a black board in class table the film about(predicate) the adventure of the cartoon character called Stick figure. All are represented by dots and simple strokes.Traditional lively cartoon, developed in early 1900s, was practiced by Ubbe Ert Iwwerks, Walt Disney and others. They had used 24 polar pictures for each second of their animated movie.The first complete cartoon was produced in 1991. However, cartoon was not recognized by worldwide audience until 1914 via category animation film Gertie the Dinosaur by producer John Bray.Early 30s of twentieth century, manu concomitantures began to enhance color elements and sound in animation. The most representative marchs are maximum use of such elements as Snow white and the Seven Dwarfs (1973), this is the long animated the first chronological sequence in the history of the genre.Frequently, people look cartoons are make by many simple drawing and equitable put them on order. In most peoples opinion, cartoons are several pictures describing consecutive actions. In fact, the second thought is true. However, nowa twenty-four hour periods, in order to bring out a perfect product producers prevail to specify a destiny of specific things.Base on http//www.hdvietnam.com/diendan/37-che-tac-phim-hd/66866-quy-trinh-lam-phim-hoat-hinh.html (user Chip, 2008), we have a brief proceed about how to make a short cartoon movie. A cartoon movie, even just 30 or 80 minutes alike hires a number of producers and amount of time to make it completely. Everything starts from the idea, as soon as the script has been done a group of artists begin to develop many storyboards which include brief conversations and the sound in the movie. After theater director obliges the storyboard out, they move on to sound recording. Many people whose voice suit with characters in the movie will be invited to dub. The sound will be dealt with and provided on the number of f rame on the movie and written called paper the dope sheet. Next to this step, the layout will be drawn first artist just still use the pencil for perspective, arrangement and movements of characters. Then, they add more colors and theme on movie and move it to computer in order to join the scenes with the sounds. Finally, they check it out again to fix the problems and public. The cartoon making takes a grant of time. It usually takes them, on average, 6 to 12 months or maybe more just only to make a half hour cartoon. It is truly a tall(prenominal) job.Furthermore, on the link http//vnexpress.net/gl/doi-song/chia-se/2009/10/3ba14231/, theme on doctor Phm Ngc Thanh in Kids Hospital, watching cartoon had many bad effects on electric razorren. According to her, even in cartoon, children are modify by violence across the screen kicking, killing each other with frequency of about 20 times an hour. Children, who watch violence images on television set many hours a week there, will have many violence actions as hitting, punching, biting his parents, sibling and friends. For advertising of food and alcohol, the young tend to think the food in advertisements is good for health and not interested in the importance of vegetable in their diet. In addition, kids who watch more cartoon are less physically active, easy weight gain, which leading to obesity while in young ages, children need to figure out creatively to social development. Finally, cartoon or television also influences childrens eyesight if they focus on looking at the screen for prolonged periods.MethodI. ParticipantsThe research worker chose 100 people from many areas in Hanoi who have different jobs and ages. The participants in this study are20 students are working in Banking Academy, Hanoi, Vietnam.30 kids from Katies living place.(Mage = 15.6 eld, age range 8 18 age)20 junior parents who have kids(Mage = 27.3 years, age range 23 35 years)30 adults live around Hoan Kiem Lake(Mage = 36,3 from 19 45 years)In those participants, researcher chose 3 people to ask them a lot of special capitulum. All of them have kid on school-ageNguyn Ngc Hoa, 29 years old, lives in Hanoi and she is a business woman. She has two children, one kid is 7 years old and the other one is 10 years old.Nguyn Phc Lm, 32 years old, lives in Hanoi and works as a director in a Japan Company. He has a son whom is 9 years old.L A Po, 27 years old and lives in Hanoi. He works as barter manager on a company. He has a son on school age.I choose participants of different age living in different area to be objective and results of comprehensive. I focus on those who are kids by age group most influenced by this art. As young adults age is less influenced.II. ProcedureFirst, the researcher collected the information from some source such as newspaper, books, Internet and so on. Then, basing on it, the researcher made some relevant questions for adults and people who care about Cartoon. Thirdly, the research er met them in persons and interviewed to get more information. With the adults, the researcher asked them filling questionnaire or ask and the researcher filled the question list for children. After that, some quotation were cited, analyzed and compared. Finally, the researcher showed the conclusion from studies.ResultsPreviously, there are many reports have mentioned and researches about the using of people about media, including cartoon, and its sham to the peoples life. bit 1 Media Multitasking Among 5- to 8- Year-Olds (%)I have found a study which research about children in America with multimedia and built it up to a bar chart. Base on the to a higher place chart, we ass good see that there is up to 23 percent kids of age from 5 to 8 years old use media several hours per day.Besides that, the study also point out 16 percent of 0- to 8- year-old use more than one media most or some of the time among 5- to 8-year-old, 23 percent do. In addition, among the 79 percent of 5- to 8-year-olds who have homework, 21 percent usually or sometime have the TV on while they do itStevie Hossler(August, 2011) said that typically, children begin watching cartoon on television at an early age of six month, and by age two or three, children become enthusiastic audience. This has become a problem because there are too many children are watching TV too much and these programs (even cartoon) become violent and addictive. Children watch cartoon too much on TV are more likely to have kind problems and feelings, along with brain and eyes injuries and unexpectedly the risk of a physical problem increase. Furthermore, because of seeing violent on TV, children become less sensitive to hurting and affliction of others, they are not afraid of violent and easily become aggressive or use harmful action towards other people.Besides above results that I found in references, I also had a survey with 100 people have different ages (from 6 to over 45 years old and come from many differ ent areas around Hanoi) on the question Do you watch cartoon movie? and if yes How old are you?. Then, I plant on one pie chart that shows us Which are age groups who usually watch cartoon?Figure 2 Which are age groups who usually watch cartoon? ( % )Nowadays, cartoon movies are very popular and improve very quickly. Variety of cartoon movies were built for every age. From this chart we can see easily that at the period of age from 28 35, the lot of people watch cartoon is 6 percent, makes up the smallest part of the pie chart. In that period of age, people usually too busy with their job and have no time to watching television, relaxing, even playing with their kids. A few of them spend the weekend to do those things, as yet it is just a short time.While, children on school age are the ones who watch cartoon the most. On the research, all kids watch cartoon every days they watch it at home, at school and spend at least 3 hours per day for looking at television screen. It is re ally a spacious number. Moreover, we had a survey of a number of people who watch cartoon to find answers of the question What kind of cartoon movie do you watch?Figure 3 What kind of cartoon movie do you watch?The chart above shows us that violent cartoon is the kind that be watched the most at the age of 19 to 27, it is 5 percent. Besides that, the proportion of watching funny or education cartoon is a significant subatomic than the violent one. The highest percentage of watching funny movie is just only 40 percent at the age of 28 to 35 years old. It the working-age and they use main animated movie for relaxing and entertaining. Whereas, the number of kids within the age of 6 to 10 years old watching funny movie is very low there is just 20 percent of them watch this kind of cartoon and as half as this proportion on violent film.Most children will watch a movie comes across on television which tells stories about fighting between superman and monster or human and aliens. These cartoons will attract the kid by many attractive pictures and dynamic techniques. However, there are many violent fighting scene can effect directly on child brain.DiscussionWhen I did the research about cartoon with many people, there are two opposite opinions.Nobody can deny that cartoons have many surface advantages. First, watching cartoon movie is a useful entertainment activity for children and adults. A child can lie down quietly on sofa and just watch his favorite cartoon, instead of causening around or screaming when his parents are working so they can play with their kid. Moreover, cartoons also have important effect on adults, especially the couples whose young children. After several busy working hours, parents can sit next to their kids and watch cartoon together. Thank to this film, they can relax completely and have a chance to stay their children nearer. These things are better than plunging into job immediately after arriving home and do not spend any time talking to the children.Nguyn Ngc Hoa (29 years old, Hanoi) said that When my daughter was younger than she is now, after working time, I arrived home and just focused on housework such as cleaning, washing, cooking and so on. Because of my job, I did not have enough time to play with my child and usually took her play by herself or with her friends next door. Recently, I realize that when I watching cartoons with my daughter, the conversation between me and my kid become immediate than ever. Now, I understand my honey more clearly, know what she wants, what she thinks, and how she grows day by day. As a mother, I really feel very happy and so glad to understand her.J.Wolffe, an animation researcher wrote in an article on April, 23, 2012 that the animation is where kids learn how the hero is really, when she was a child, she could learn to pronounce quickly difficult words which make people confusing when listen to them. Smart will help you get almost everything and there is always anybody is more intelligent than you, animation teaches all that. Why? Because, via animation kids can learn and understand quickly when they are entertaining, which is one of the reason why children have difficulty learning from teachers, the crush makes them liable to remember vocabulary as fast as sing a song in animation.At home, I always buy CD or open a cartoon channel to watch many funny movies with my son. In the past, my brood was very active he always run around house, from a path to another room and never sits quietly on a place within thirty minutes. However, since he has watched cartoon, he can sit on chair with concentration to television without saying any word. Furthermore, he also often draws the characters on cartoon scene, training every day and improves it day by day. I am so proud of my little boy said Nguyn Phc Lm (32 years old, Hanoi).Not only does cartoon bring happy time for parents with their children, but it also is a special teacher for kids, who is closest an d most friendly with younger generation. Nowadays, there are many cartoon series which including educative programs. It teaches children arithmetic, drawing by using beautiful and attractive shape and funny situation. Besides that, via a lot of movies, kids can learn about some knowledge around them, improving their grasp and learning. Some programs teach 7- and 8- years old a little of a foreign language, such as English an international language. Learning English from young is an important step for language ability for children in the future. In addition, animated films have a lot of funny and eye-catching picture which attract the kids so these points will help develop and enrich the childrens imagination.A large number of people think that watching cartoon is totally good and it does not have any bad influence on children and adults. In fact that opinion is not absolute true. Cartoon is a kind of movie which causes addiction easily. More and more kids have trend toward sitting on room and they prefer watching cartoon to going out and playing with other kids, doing exercise or other activities. Sitting and watching animated movies several hours like that can make the kids sink into the world of many imaginary characters, they can use that time to do more useful work, instead of wasting it only on watching cartoon.Cartoon is just a program used to relax and improve kids brain it cannot replace healthy activities which will train childrens body. Moreover, base on an unpublished study perform by Mary Fenway, watching cartoon on several hours cause autism for 46% of children who usually do this work and they will find difficult on opening relationship. This is really an unexpected disadvantage of watching cartoon, which nobody is looking forward to.Besides that, nowadays, appeared many animated companies just care about their profit and are insensitive to their products affection for younger generation.L A Po (27 years old, Hanoi) said that I usually let my s on watching cartoon himself because he is very interested in this funny programs. However, recently, I feel that my son got mad more often than he had been, lazy to eat and sometime he beat his classmate in kindergarten. A few day later, I found that a cartoon channel that my child usually watch for, project an animated movie whose a lot of violent scene. Immediately, I delete that channel because it made much bad influent on my kid. Instead, I let my son watch a lot of educative cartoon and care more about what he watches.In modern life, many parents are busy with their jobs and do not notice what their child watch. Bad animated movies bring a lot of evil effect on young people, teach them things and make them have the wrong view about the lives around. Furthermore, a few animated movies which are made for adults, has unsuitable content with kids and effect on the childrens souls if they watch those movies accidentally.On the latest study, American of Child Psychiatry and adolescen ts (AACAP) point out that television does not affect the behavior of children as young an age. Fromtheir research, the AACAP countries, Kids watch shows in which violence is very realistic, frequently repeated or unpunished, are more likely to imitate what they see. They also said that childrens parents need to keep a close eye on what their kids watch, and explain for children that the cartoon character was shot was not hurt, but really would be seriously injuries or die in real life. They should tell their kids that violence is not the best ways to deal with a conflict.In conclusion, because of a lot of cartoons affections on childrens life and character in future, choosing a best cartoon for kids is an important work with who are mothers and fathers. In addition, there is an alarm for the industry for kids they need block the commercial cartoon, give back the innocent, pure and suitable animated movies for the future generation of the world.

Effects Of Crime And Violence On Television

Effects Of Crime And Violence On TelevisionAs we turn on the television today, in that respect seems to be more than shows that be in possession of violence in them thusly ever before. The same goes true for movies and video games which the violence has a damaging effect on the society. Studies make over the last forty historic period show that in that location is a link between media violence and an increase in violet acts committed by juveniles (http//www.ehow.com/about_4595746_does-media-cause-crime.html). With a rise in the violence in juveniles it burns the question whether the media industry has any duty with the violence it shows. Some facts need to be considered when facial expression at media violence and children. One factor is that many of todays population watches TV. Many say that the crime rates be going up and down due to the media. as well as the shows show types of criminal style that could be of interest to the public. Unfortunately with many studies d an giotensin-converting enzyme over the forty years scientist have looked at media and crime they have nonice a fine line which cant be crossed.When reflexion the news do you remember hearing about fourteen year hoary Michael Carneal firing a .22caliberr into a prayer group (http//www.e nones.com/juvenile-crime-article)? How about sixteen Luke Woodham and fifteen year old Kip Kinkel who both shot their p atomic number 18nt and then went to school and shot some classmates (http//www.e nones.com/juvenile-crime-article)? When the media represents a crime such(prenominal) as this the people who do the crime and its affects is how the people began to see that population (Bjornstorm, Kaufman, Peterson, Slater 2010 p.269-293). Crisis such as can be a time when a population is over-presented as to be a braggy person or even under presented as if what was happening did not mattered. When this happens those who are watching TV can end up thinking this manner is okay and start acting inte rchangeable them (Bjornstorm, Kaufman, Peterson, Slater 2010 p.269-293).Since the 1950s many college professors studied how crime in cartoons and TV shows affected young children (http//www.ehow.com/about_4595746_does-media-cause-crime.htm). They prove that by and by watching the cartoons the children are more predatory immediately afterward. Also when the parents are involved the child seems to be less vulturous as well (http//www.ehow.com/about_4595746_does-media-cause-crime.htm). Scientist today say that crime images may be a factor as to why young kids chose a life of crime. Yet if their parents are involved in their everyday lives they are less in all probability to live a life of crime (http//www.ehow.com/about_4595746_does-media-cause-crime.htm). As you can see the findings from the 1950s is the same the findings today. One can see that there is no veridical evidence to say whether watching crime on TV leads to a life of crime they allow more research to be done. With forty years of research it is still hard to say ya or nah (http//www.ehow.com/about_4595746_does-media-cause-crime.htm).In the case of the three teens, there was a interest that the juvenile crime rate would raise even though there was a sixty-eight percent decrease between 1993 and 1999 (http//www.enotes.com/juvenile-crime-article). Of the four major crimes juveniles are arrested for such as robbery, rape, murder, and aggravated scandalise it dropped by thirty-six percent between 1994 and 1999 (http//www.enotes.com/juvenile-crime-article). However these statistics are deceive able due to such shootings as the three teens (http//www.enotes.com/juvenile-crime-article). The shootings only proofed that there is an increase in juvenile crime and not a decrease manage the statistics believe. When it comes down to just how much crime juveniles are responsible for there is a tug a war between the Gallup Poll and Office of Juvenile Justice and Delinquency Prevention (http//www.enotes.com/ juvenile-crime-article). The 2000 Gallup Poll believes that the juveniles are responsible for cardinal percent while OJJDP believes juveniles are only responsible for twelve percent (http//www.enotes.com/juvenile-crime-article). To me it is not not how much crime they are responsible for, scarce what gave them the estimation to do the crime.After being arrested for the crimes he committed, Michael Carneal was asked what gave him the idea to commit such a crime in such a way (http//www.enotes.com/juvenile-crime-article). He state he had in the 1995 movie The Basketball Diaries (http//www.enotes.com/juvenile-crime-article). For anyone who has seen The Basketball Diaries know that there is a character who is a promising young poet and basketball player (http//www.imdb.com/ backing/tt0112461/). He turns to the sleazy life of someone who is addicted to heroin (http//www.imdb.com/title/tt0112461/). In one of his highs he goes into a dream sequence in which after breaking the door to hi s high school down he kills his fellow classmates (http//www.imdb.com/title/tt0112461/). It is scenes like these that lead to real teens thinking that if they have a puzzle at school this is how they should deal with it.The example of Carneal is proof that television has brainwashed our daily lives. We have become addicted to the television as if it was its own limited kind of drug. The media which is placed on the television can be said to target young adults and teenagers. As shown by Carneal the media influences teens to demonstrate through their body image, mates/ media pressure and sexual misconduct. Based on a charter done in 1994 by the National Cable Television Association this is very true. They found that violent content of television shows increased from over one-half of prime time. By the end of the subject violence took the majority of television sending bad messages to teens (http//www.enotes.com/juvenile-crime-article). On top of that villains of the violent scen es seem to not get in trouble for the crimes they commit as well as the villain having no soil even after getting wounded (http//www.enotes.com/juvenile-crime-article). Such depiction give teenagers the sense that it is okay to act like this and get the teenage image which is not always a good image.We all know how important a teenagers image is everything to them. They look to actors and singers on television to give them that image they are looking for. Unfortunately, singers such as TuPac, 50 cent, Britney Spear, and and Lil Kim are some who catch our teens eye. Under the image are what use to be young people who started making the obligation choices, but made the wrong choices. Producers of the television shows and the market pick these people due to their invisible attitude and sex appeal. Spending a few millions of dollars in advertising is no big deal to them when they sell their clothing (http//www.suite101.com/content/advertising-to-teens-a14289). When you see teenager m ake iting so much money to fit in or to be seen by the opposite sex with that sex appeal that is advertised it is really scary. There are those who ask the advertiser why they spend millions of dollars on advertising to contract teenagers and they will deny it (http//www.suite101.com/content/advertising-to-teens-a14289).At first glance the thug image is of someone in prison, which is what it is. Criminals receive a one size fits all outfits when they are brought to the jail. Teens try to re-create this prison image, but that is not the only thing they re-create. With the image comes the exploits that comes with it. The same goes for the little misfires. No girl wants to put a belly shirt on or low cut jeans when they feel as though their over weight (http//www.media-awareness.ca/english/issues/stereotyping/women_and_girls/). This is when many girls become obsess with their bodies and become anorexic. All over the television you see young girls and women portrayed as femme fatale, supermom, or sex kitten (http//www.suite101.com/content/advertising-to-teens-a14289). It does not matter the role the women still looks good and gets what she wants in the end. These portrayals are what pushes them to join health clubs and attempt the fashion body as well as the anorexia. some(prenominal) the thug image and the image of the young girls have something today with the crime since they are getting the ideas from the media.You are probably wondering what does image and violence seen on television have to do with crime caused by the media. It has more to do with it then anyone of us can about. When a villain gets shot and he does not die on top of the cool thug look it is tell guys that if they dress this way or act that way nothing will happen. In 1982 NIMH report reinforced this conclusion, and many other organizations took part in viewing media violence this way as well (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). They saw media violence as a serious thr eat to public health because it stimulates violent behavior by youth (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). An example of this would be on New York channels during a one week of content analysis of prime-time output, there were 3,421 acts and threats of violence observed (http//www.enotes.com/juvenile-crime-article). When looking at the violent committed many of these acts were committed without any compensation for the action (http//www.enotes.com/juvenile-crime-article). Maybe that is why by the 1990s most researchers had arrived to the idea that the effect of media violence on aggressive and violent behavior was real, causal, and significant (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf).Once they agnise that media violence and aggression was a problem they need to figure out how to fix the problem and the long and short-term effects. Some of the short-term effects are thought to be due to observational learning and imitation (http//www.psychological science.org/pdf/pspi/pspi43.pdf). There is arousal and provocation as well as priming (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). Arousal and excitation are not harmful as long as the person does not start a fantasy about how a curtain girl should be. Long-term effects range from observational learning to emotional habituation (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). On the flip side some researchers see observational learning as a short-term effect. You have to remember that the reinforcements a person receives when intimidating a behavior are largely responsible for whether the behavior persists (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). Some how the consequences of short-term and long-term effects are different.A good way to look at aggression is with a longitudinal study. In chapter three three we in condition(p) that that a longitudinal study is where people measured at two or more points (Aron et. al, 2008, p. 86). In this study they surveyed sixth- and seventh-grade from twenty middle schools across the US on four different occasions (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). Two components of media violence and aggressiveness were measured for three thing a piece. Media violence was measured for assessing the frequency of watching action movies, playing video games involving firing a weapon, and visiting Internet sites that describe or recommend violence (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). Aggressiveness was measured by aggressive cognition, values, and behavior (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). What makes it on the graph is on the vertical line you have average effect size represented by r (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). On level line you have five behaviors. Three have to do with aggressiveness while the last two have have to do with helping behavior and physiological arousal.There is also an standard error. Standard errors are shown in research articles as the lines that go above the tops of the bars (Aron et. al, 2008, p. 186). When they were done with the study they said that it was weak and that more studies needed to be done. That is where the meta-analysis comes in and the fact that maybe parents should play a bigger role. Meta-analysis looked at the methodological feature of the study in greater detail (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). When they did so they divided the study into two categories without using the methodological problems (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). In doing so for the five behaviors the best study was elect to show how they affect each child. Here is an example of the graph from the article I got my information from.0.40.30.20.10-0.1-0.2-0.3-0.4Aggessive aggressive Aggressive Helping PHbehavior cognition affect behavior arousalParents have a big responsibility to make sure that their children are watching the right tele vision shows. take down though there are some parents out there who do not care what their children watch there are ways to educate parents what these shows are doing to our children. A study done by Singer and Singer stated that when parents take an active interest in what their children are watching the child is more likely to tell the difference between realism and not (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). It has also been reported that when a parent restricts access to violent television there is a report of lower aggressive tendencies (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). We all know that when parents are involved children are less to get in trouble. Parents cant do all the work. The organisation and those who make the shows nee to take responsibility for what they make as well.Today efforts such as the V-chip and media education have been used to lessen the effects of media violence, but there is still not a stop. They talk about a gap that needs to be filled when it comes to some parts of the research (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). What they do know is that when you reduce exposure you reduce aggression (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf). Even with the V-chip and educating parents the media world is changing and so how parents protect their children from aggression will change as well. It seems like they will like to see the media world helping as well (http//www.psychologicalscience.org/pdf/pspi/pspi43.pdf).

Roger Angell :: essays research papers

Throughout his tenure at The New Yorker, Roger Angell has received the reputation as one of the best baseball writers ever, though his contributions to the clip do not stop there. His family likely influenced his decision to join the magazine as both his mother and step-father locomoteed for The New Yorker. This Harvard graduate began his work at the newspaper in 1962 as an editor, but now mostly writes about his passion baseball. (Weich)Roger Angell grew up in a less-than-perfect household. His father was unfaithful to his mother, and it was verbalise that it went the other way also. At the age of eight, Angells parents divorced. His mother, an editor at The New Yorker, remarried only three months later to her colleague, E.B. White, also an editor. (Angell) Angell lived with his mother and step-father during his childhood. In 1942, he would graduate from Harvard. (Baseballlibrary.com) Angell began writing for The New Yorker in 1962. It wasnt so much his knowledge of baseball that made him a great writer, but the fact that he was a fan. His articles were never overloaded with statistics and many would not even include one. His view from a fans perspective forced his articles to focus more on the emotions he felt during the games and how the way the players reacted towards the game. Inside Sports columnist, Richard Ford explained Angells writing techniques.Roger Angell has been writing about baseball for more than forty years mostly for the New Yorker magazine and for my money hes the best there is at it. Theres no writer I know whose writing on sport, and particularly baseball, is as anticipated, as often read and passed from hand to hand by knowledgeable baseball enthusiasts as Angells is, or whose work is more routinely and delightedly read by those who really arent enthusiasts. Among the thirty selections in this volume are several individual essays and profiles (the Bob Gibson profile, Distance, for instance) which can be counted in that extremely sm all group of sports articles that people talk over and quote for decades, and which have managed to make a lasting contribution to the larger body of American writing. (Weich)Roger Angell credited his superior writing skills to being given emancipation to write about what he wants, how he wants to write.Angell I think that instinctively I thought Id have to trust myself and to report about what I was seeing, what I was thinking as a fan, and not to try to fake it by being knowing about these players and their deliveries and all that stuff which I later knowledgeable about.

Cystic Fibrosis Essay example -- essays research papers

Cystic fibrosis is the most common autosomal recessive genetic unsoundness of white Indo-Europeans (Caucasians). Three main systems are usually affected by cystic fibrosis. These include the lungs and respiratory tract, the digestive tract (especially the pancreas and intestines) and the sweat glands. The lungs will ordinarily have a thick mucus line them in cases of cystic fibrosis which requires physiotherapy to dislodge the mucus and create sputum. The digestive enzymes that would come from the pancreas are impede by the thick mucus thus the person afflicted with the disease has trouble digesting foods that are high in fat and protein. In cases that involve cystic fibrosis the salt that is lost during perspiration is much more than in " natural" situations.The upper respiratory tract is normally lined with a little snatch of mucus that is sent out of the lung by the constant movement of the cilia that line the respiratory tree. "It is clear from detailed research that poor mucus clearance is not due to uneven ciliary beating. However, there is no doubt that mucus is poorly cleared against gravity in the presence of bacterial infection" (Harris 13-14).The pancreas itself secretes fluids that back up in the digestion and absorption of food in all of us. When cystic fibrosis is present these enzymes are not going where they are requiremented. Most of the time there is need for supplemental nutrients, supplemental minerals, and/or dietary management. In the case of dietary management there is a plan for seven to eight small meals passim the day. "This meal pattern enables the patient to consume more food without feeling too full and enhances the utilization of nutrients" (Ekvall 391).The sweat gland of a cystic fibrosis patient, when viewed under the microscope appears normal. The secretions that the gland gives off are where the abnormality occurs. "It is known that the basic defect in cystic fibrosis is expressed as an abno rmal regulation of the movements of salt crossways the layer of cells that line certain specialized ducts such as the sweat gland duct" (Harris 26). This causes a great deal of salt loss and accordingly requires most cystic fibrosis patients to ingest salt pills to compensate for the loss.When all of the treatments are used together most patients of this fateful disease live long knowing lives. The physiotherapy... ...te as easily. Whether it is because the treatment did not get started early enough, or the disease is out of control death is a factor that must be considered in most cases involving cystic fibrosis. Death will come to all of unitary day, but it may come earlier to some. The problems that some families may have with their confabulation tail assembly cause great pain and suffering when it comes time to dealing with the death of a loved one. "The long standing problems of communication that exist in many family groups may be accentuated when the prospect o f death shows itself" (Bowers 58).Cystic fibrosis is a disease that can take the life of some one who is very closedown to our hearts. Education of the treatments, side effects, and problems involving this disease is key to winning the battle against it. The more people can know about different situations that better. If there is some one in a school that has this disease try to educate the entire school about this persons situation so that the entire student body can help in the fight. If educators and students all join in the fight, this disease can be kept down and help those afflicted lead as "normal" a life as possible.

The Price of Revenge in Sleepers and Valentine :: Sleepers Valentine

The Price of R until nowge in Sleepers and Valentine Many people advocate the philosophy of An eye for an eye, and a tooth for a tooth, but fewer of them realize that to take revenge is often to sacrifice wizself and that the very purpose of uprightness is to put an end to revenge. People are willing to sacrifice their freedom, their careers, and even their lives for revenge. Lorenzo Carcaterras novel Sleepers, and Tom Savages novel, Valentine, evidently express this. Although its true that it might take couple of years for criminals to get what they deserve, most of the time the law gets the job done. In addition, some may argue that the law doesnt always ensure justice. This is also true, but its still not worth to sacrifice oneself. We should let the law do its job.     People may sacrifice their freedom for revenge. In Sleepers, John Reilly and Tommy Marcano could not forget the humiliation they suffered at the Wilkinson Home for Boys. One day, they saw Sean Nokes, one of the guards who never planned on a reunion with the two boys, sitting in a bar. They recognized him at first glance and didnt want to go against up this valuable chance for Nokes to pay for what he did to them. Both of them pulled out their guns and shot Nokes to death in cold blood. The shots that took outdoor(a) their enemys life soon took away their own freedom. They were both arrested and put into jail.     People may sacrifice their careers for revenge as well. Michael Sullivan, after being released from the Wilkinson Home, had never again had a problem with the law. Moreover, he graduated with honors from high school and eventually became a New York City assistant district attorney. But his career was destined to be destroyed when he decided to go after the other guards. Its payback time, Michael said, John and Tommy started it, I can finish it (Carcaterra p.271). As the prosecuting attorney, he set the witness (one of the guards) up and purposely lost th e case. Although his revenge plan succeeded, his reputation as a lawyer was ruined. He never practiced law again and became a carpenter. Its a tragedy that this law school student doesnt believe in law.     People may even sacrifice their lives for revenge. In Valentine, Victor Dimorta is an abused boy.

Images and Imagery in Shakespeares Macbeth Essay -- GCSE English Lite

Imagery in Macbeth In Shakespeares tragic play, Macbeth, the use of photory is connected with char rounder development as well as theme throughout the play. From the beginning of the play the image of duskiness is introduced. Darkness was called upon by Banquo, Macbeth and Lady Macbeth. Banquo, in his aside to Macbeth says, But tis strange and oftentimes, to win us to our harm, /the instruments of darkness verbalise us truths, /win us with honest trifles, to betray us in deepest consequence (I.ii.131-135). Banquo shows he is immediately aware that the witches are associated with darkness. He chooses non to act on the witches prophecies, but to be wary and reluctant. He is not ready to involve himself with the witches, since he sees them as a dark force. However, Macbeth is on opportunist and the image of darkness reveals his deepest, darkest desires. This is shown in Macbeths aside, The Prince of Cumberland that is a step/ On which I must fall down or else over-leap, / Fo r in my way it lies. Stars, hide your fires/ Let not light see my black and deep desires (I.iv.55-58). It becomes apparent that it bothered Macbeth a great deal to hear that Malcolm was named successor to King Duncan. In response, Macbeth calls on darkness to hide his evil thoughts. Lady Macbeth in addition conjures up the forces of darkness to ensure the heavens dont see her having these thoughts, Come, thick night, /And pall thee in the dunnest smoke of hell, /That my keen lingua see not the wound it makes, / Nor heaven peep through the blanket of the dark, /To cry, Hold, hold (I.v.53-57 By the end of Act I, we can see that Macbeth and Lady Macbeth have... ...er control in and was neer comfortable with a role he obtained by evil means. Shakespeares images are not only connected to his characters and theme but also are woven into a moral message. Shakespeare is warning his audience to refrain from getting caught up in the pool of blood and darkness. One will never be s atisfied with his achievements if he obtains them by unholy means. Self-gratification comes from the honest pursuit of worthwhile goals. Works Cited Shakespeare, William, Macbeth, Toronto Harcourt Brace and Company, Inc, 1988. Webster, Noah, New Twentieth Century dictionary of the English Language, New York Rockville House Publishers, Inc, 1965. Shakespeares Use of Imagery. 1997 1-4. Prestige Web. Internet. 10 Dec. 2001. Symbolism in Macbeth. 1996 1-3. Stanford Online Archives. Internet. 10 Dec. 2001.